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SuperBike Factory Nears Administration, Hundreds of Jobs at Risk

Retail
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Written by:

Alex Wise

Published on:

18/07/26

Key takeaways

  • SuperBike Factory, described as Europe's largest used motorbike retailer and owned by private equity fund Enact, is reported to be nearing administration, with hundreds of jobs at risk across its UK showroom network.
  • The company trades from sites spanning the West Midlands, East Midlands, North West, Yorkshire, South West and Scotland, including named locations in Nottingham, Manchester, Birmingham, Staffordshire, Leicester and Harrogate.
  • No cause has been evidenced beyond a headline reference to the business 'running out of road', and no financial figures have been supplied — buyers should treat any valuation as provisional pending office-holder disclosure.

SuperBike Factory, billed as Europe's largest used motorbike retailer and backed by private equity fund Enact, is reported to be approaching administration, putting hundreds of jobs at risk across a six-region UK showroom network.

Companies House records confirm the trading entity as Superbike Factory Limited (company number 08037214), incorporated on 19 April 2012 and previously registered under the name 123 Car Finance Limited. The company's activities include the selling of motorcycles and related parts and accessories. The company is reported to be Europe's largest used motorbike retailer, operating showrooms across the West Midlands, East Midlands, North West, Yorkshire, South West and Scotland, with named sites in Nottingham, Manchester, Birmingham, Staffordshire, Leicester and Harrogate. It is owned by private equity fund Enact. Beyond this, no turnover, headcount or profitability data is currently available, so the scale of the business in financial terms cannot fully be verified at this stage.

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